Lululemon Announces CEO In An Unusual Way

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I woke up this morning to an email from Lululemon announcing their new CEO, which I was happy to hear as it’s been six month since previous CEO Christine Day. I guess I shouldn’t have been surprised when I saw they’d posted a YouTube video to announce the hiring of former Toms boss, Laurent Potdevin, since LULU had taken the unusual step in their CEO search by posting the job on their site’s job board. There was a conference call today about their new CEO, but the more interesting call will be Thursday after they announce their earnings before the market opens.