Are Intel’s More Efficient Chips A Sign Of Things To Come?


Intel has missed much of the mobile revolution, but I think that is about to change. The company has forever dominated the desktop market with the most powerful chips, but the mobile market needs energy efficiency and Intel was left behind as phone and tablet makers chose more efficient ARM based chips. Observers and investors alike have mistakenly assumed that Intel was out of the game. I don’t believe that is the case and I think these new Haswell chips are evidence that things are changing quickly for the world’s largest manufacturer of processors.


On Monday, Apple announced a new version of their MacBook air that features the Haswell processor. Incredibly, the Haswell powered MacBooks have almost double the battery life of last year’s model.

“In my 18 years at Intel, I don’t think I’ve seen so much innovation in form factors and new ways of computing,” said Navin Shenoy, vice president and general manager of the PC Client Group at Intel, in an interview with VentureBeat.  “The opportunity for inventing the future is right in front of us.”

It will be interesting over the coming year to see how much progress Intel makes towards getting a significant chunk of the mobile market. The release of this chip is only the beginning.